WHO IS PLAYA B?
We are a boutique advisory
+ We have built brands and IP frameworks for global corporations
+ We have helped launch over 150 startups and ventures
+ Most importantly, we look at the landscape and we see athletes as undervalued assets that could become powerful, scalable, ip-led brands
+ We have helped launch over 150 startups and ventures
+ Most importantly, we look at the landscape and we see athletes as undervalued assets that could become powerful, scalable, ip-led brands
We are specialists
Playa B is a blend of specialist brand strategy thinking combined with intellectual property insights.
Why that becomes powerful?
Both disciplines require one common ideology;
the need to be distinctive.
Distinctiveness is at the heart of all great brands, large or small. At one level distinctiveness makes you unique. It brings out your identity, it makes it emotional, it makes it symbolic or even cultural.
At another level, distinctiveness, is the key to building protection, whether that is through trademarks or copyright. It’s about protecting what you own and it guides you in what you should create.
These are two sides of the same coin and very few operate in this space, we think strategically on both to maximise what a player can achieve.
Why that becomes powerful?
Both disciplines require one common ideology;
the need to be distinctive.
Distinctiveness is at the heart of all great brands, large or small. At one level distinctiveness makes you unique. It brings out your identity, it makes it emotional, it makes it symbolic or even cultural.
At another level, distinctiveness, is the key to building protection, whether that is through trademarks or copyright. It’s about protecting what you own and it guides you in what you should create.
These are two sides of the same coin and very few operate in this space, we think strategically on both to maximise what a player can achieve.
Why distinctiveness matters
In a crowded world, generic player brands struggle to scale.
Distinctive brands create emotional recognition.
+ People remember them faster
+ Talk about them more
+ Associate meaning with them
+ Wear them
+ Defend them
+ Repeat them
Distinctiveness is what transforms attention into equity. It is also what creates protectable IP.
Because the more unique the identity, positioning and language becomes, the easier it is to own them commercially and legally.
Distinctive brands create emotional recognition.
+ People remember them faster
+ Talk about them more
+ Associate meaning with them
+ Wear them
+ Defend them
+ Repeat them
Distinctiveness is what transforms attention into equity. It is also what creates protectable IP.
Because the more unique the identity, positioning and language becomes, the easier it is to own them commercially and legally.
Why would you need us?
Athlete management teams can be reactive and transactional through sponsorship deals, merch drop, podcasts etc, which makes players into commodities
Which is fine to a certain point but we are about building something far greater than that with long term value through:
We are aiming to intentionally engineer an athlete into a scalable IP led brand through long term IP strategy and distinctiveness thinking
Which is fine to a certain point but we are about building something far greater than that with long term value through:
- + Owned assets
- + Repeatable systems
- + Protectable identity
- + Licensing capability
- + Audience ownership
- + Commercial ecosystems
- + Narrative cohesion
We are aiming to intentionally engineer an athlete into a scalable IP led brand through long term IP strategy and distinctiveness thinking
you've got options
We are not here to replace management teams, or agents or any other media agency that a player works with. We are here to provide high level advisory in how to define, shape, grow, protect and monetise a players brand and IP.
A player can use his own team to execute on any of the advice we give.
OR
We have in-house design, media and tech teams which players can use to execute strategy with.
Beyond that, we have partnerships with boutique specialist IP law firms, YouTube growth agencies, Tik Tok shop agencies, international licencing consultancies and so forth.
A player can use his own team to execute on any of the advice we give.
OR
We have in-house design, media and tech teams which players can use to execute strategy with.
Beyond that, we have partnerships with boutique specialist IP law firms, YouTube growth agencies, Tik Tok shop agencies, international licencing consultancies and so forth.
