In this distinctiveness audit we will look at:
- Identity Assets
- Distribution Assets
- Intellectual Property Assets
- Commercial Revenue Assets
- Perception Landscape
- Narrative and Positioning Audit
- Strategic Opportunity Roadmap
This will show how:
- A phrase that could become a seven-figure brand asset
- An audience ownership opportunity worth £300k+ annually
- A youth development platform with six-figure revenue potential
- A completely uncontested positioning territory within professional football
- A passion outside football capable of opening entirely new sponsorship categories